
… and so do my vendors.” says Brian Byerly of Crystal Rose in Colorado. What exactly do the brides love? The text message marketing that Crystal Rose rolled out earlier this year has helped keep brides informed as well as given them a way to get information texted to them whenever they want.
Here’s how it works:
Brides send a text message opting to receive texts from Crystal Rose, then:
- They are automatically sent text messages designed to keep them up to speed on their wedding process, what is being done and needs to be done, concerning their wedding. The wedding date determines when text messages are sent to the bride.
- Brides are also given a “text message menu” that lets them choose information to be sent a-la-cart to their phone whenever they want. From florists to ministers, it’s all there for them!
- They are also able to send their wedding planner free-form messages with any questions or comments they have at anytime. This immediately triggers a notification to be sent to Crystal Rose, who can then send them a message right back.
Why the Brides love it! (We asked a couple brides to let us know)
There is actually a groom using the service and he loves it too! Brides love the fact that they can relax knowing that they will be informed about what is going on with their wedding. Lauren, a bride from Denver Colorado said, “It was really nice because I was able to get information I needed texted to me so I always had it with me.”
“I sent text to get information when I was up at 1am thinking about my wedding and decided I wanted to talk to a videographer, i got the list of people they work with texted back to me in seconds.” Carolyn from Greenwood Village tells us when asked her favorite thing about the text program.
Why the vendors love it ( we asked Brian to tell us why)
“First of all I have been contacted by a few of my vendors to ask me why I wasn’t charging for this. I told them I had to make sure you would love it first, thanks for the call! These brides are asking for recommendations on florists, ministers, invitations, you name it. So this program lets the girls get it sent to them as a text. Then they are just walking around with my vendors contact info. When they want to talk to them, they just go in their phone.

What about the other ways you tell your brides about your vendors? (we asked Brian)
“It’s still there, they can still use that but most of my brides are in the age group of texting, they ALL text, so this is easier and more convenient for them. Plus the text program makes this stuff fully trackable, so now I know how much business a certain vendor of mine is getting, and can charge accordingly.”