Analyzing data about your campaigns and usage is critical to improving your sms strategy. Learn about how the following data points can give you insight into how to tweak your strategy.
Growth and Attrition: How many subscribers are joining your database and how many are leaving? Track this alongside your communication activity to determine how your customers react to your strategies.
Campaign Management: Perform A/B testing by analyzing campaign statistics that track the effectiveness of different calls-to-action. Edit settings and messages tied to the campaign. Validate redemption for campaign [via embed tool or within the site]
The snapshot view tells you:
- Number of requests
- Number of time this has been sent
- Text limit
- Number of time it has been redeemed
- Number of messages tied to this particular campaign
Message Volume and Historical Usage: Keep track of your monthly incoming and outgoing text messages to get a big picture of your usage patterns.
