Harnessing the power of SMS

Recurring Texts For Reminders, Holidays & Events

duffled — Thu, 01 Sep 2011 07:42:04 +0000

Make the most of your time when creating messages that need to go out over and over again. The ability to create repeating texts means you create the message just one time. Simply set the message be resent on a daily, weekly, monthly or yearly basis. This is useful for task reminders, holidays and regular events.

You can pause the sending of the message, update the message content, and alter recipients.

Text Polling, Surveys and General Data Gathering

duffled — Thu, 01 Sep 2011 07:24:00 +0000

Ever have a question for your subscribers, or want more information about them (emails, surveys, etc)? Send out a message to your database and analyze the responses. All incoming response messages are searchable and downloadable, allowing you to run text polls, surveys and general data gathering.

3 Data Points For Analyzing Your Text Message Strategy

duffled — Sun, 28 Aug 2011 19:17:30 +0000

Analyzing data about your campaigns and usage is critical to improving your sms strategy. Learn about how the following data points can give you insight into how to tweak your strategy.

Growth and Attrition: How many subscribers are joining your database and how many are leaving? Track this alongside your communication activity to determine how your customers react to your strategies.

Campaign Management: Perform A/B testing by analyzing campaign statistics that track the effectiveness of different calls-to-action. Edit settings and messages tied to the campaign. Validate redemption for campaign [via embed tool or within the site]

The snapshot view tells you:

Number of requests
Number of time this has been sent
Text limit
Number of time it has been redeemed
Number of messages tied to this particular campaign

Message Volume and Historical Usage: Keep track of your monthly incoming and outgoing text messages to get a big picture of your usage patterns.

Managing Unlimited Subscribers, Campaigns and Lists Requires Good Search Tools

duffled — Tue, 28 Jun 2011 07:17:31 +0000

Being able to run an unlimited number of campaigns, with unlimited lists and customers is great, but without a fast and easy way to search for these items, it can turn into a den of clutter. Use the new search box to get instant results as you type in searches for customers, lists and campaigns. You can search by the following:

The name of the list, customer or campaign
The combo word of the list or campaign
The mobile phone number of the customer or subscriber

Facebook Fan Page + Text Message Marketing = More Subscribers

duffled — Tue, 21 Jun 2011 00:13:24 +0000

Facebook Fan Pages continue to rise in popularity for businesses and organizations attempting to engage more of their fans. Queue the latest additions to the Duffled widget for adding subscribers.

The widget in our facebook fan page tab

While the widget integrates seamlessly with the Facebook Fan Page experience, it can still be used on your own web site. This is a beta release so we are looking forward to future updates in functionality and styling customizations.

Just as before you can set the call to action title, auto categorize subscribers by list, and send setup instructions to your technical contacts. Login and click the link on the right hand side of the dashboard to get started.

Personalize Your Texts!

duffled — Sun, 19 Dec 2010 04:07:49 +0000

Use Duffled to personalize your text messages based on the name of your customers.

Simply click “insert name” wherever you want the name of the customer to show up.

Have numbers missing name information? Use the “name auto-ask” button to have customers update their name via text message.

Upload & Import Numbers

duffled — Sun, 19 Dec 2010 03:57:13 +0000

Have a list of numbers you wish to import to your database?

Upload a spreadsheet file to kick off the process. After uploading files they will immediately begin to be processed. Processing will determine which numbers are true mobile numbers with verifiable carriers.

Increase Campaign Visibility Using Social Networks

duffled — Sun, 05 Dec 2010 03:42:36 +0000

In an effort to help you leverage social networking, we have made it easier for campaigns to spread. Here’s the skinny in 3 steps.

#1) Choose a campaign and set it up. Go to the “Campaigns” section and choose any campaign you wish to promote. Notice the new share buttons for Facebook and Twitter. Be sure to set the following properties of the campaign:

Description – This is a new one. Write something to get the attention of potential participants. This is used to pre-fill the post to facebook or twitter.
Comboword – If you choose a comboword it will be automatically accounted for in the post.
Limit – If you choose a limit it will be shown to anyone who clicks on the post.

#2) Choose a network. Clicking on a share button will take you to the appropriate form for posting to the network. Note that you can edit what the text will say on the post at this moment.

You can edit the text by clicking on the title or description here

#3) Your campaign is now on the network. Your campaign can now be liked, retweeted, reposted etc. If people follow the link they will see the details of your campaign.

“Oh man! The brides love it…

duffled — Sat, 09 May 2009 18:27:54 +0000

… and so do my vendors.” says Brian Byerly of Crystal Rose in Colorado. What exactly do the brides love? The text message marketing that Crystal Rose rolled out earlier this year has helped keep brides informed as well as given them a way to get information texted to them whenever they want.

Here’s how it works:

Brides send a text message opting to receive texts from Crystal Rose, then:

They are automatically sent text messages designed to keep them up to speed on their wedding process, what is being done and needs to be done, concerning their wedding. The wedding date determines when text messages are sent to the bride.
Brides are also given a “text message menu” that lets them choose information to be sent a-la-cart to their phone whenever they want. From florists to ministers, it’s all there for them!
They are also able to send their wedding planner free-form messages with any questions or comments they have at anytime. This immediately triggers a notification to be sent to Crystal Rose, who can then send them a message right back.

Why the Brides love it! (We asked a couple brides to let us know)

There is actually a groom using the service and he loves it too! Brides love the fact that they can relax knowing that they will be informed about what is going on with their wedding. Lauren, a bride from Denver Colorado said, “It was really nice because I was able to get information I needed texted to me so I always had it with me.”

“I sent text to get information when I was up at 1am thinking about my wedding and decided I wanted to talk to a videographer, i got the list of people they work with texted back to me in seconds.” Carolyn from Greenwood Village tells us when asked her favorite thing about the text program.

Why the vendors love it ( we asked Brian to tell us why)

“First of all I have been contacted by a few of my vendors to ask me why I wasn’t charging for this. I told them I had to make sure you would love it first, thanks for the call! These brides are asking for recommendations on florists, ministers, invitations, you name it. So this program lets the girls get it sent to them as a text. Then they are just walking around with my vendors contact info. When they want to talk to them, they just go in their phone.

What about the other ways you tell your brides about your vendors? (we asked Brian)

“It’s still there, they can still use that but most of my brides are in the age group of texting, they ALL text, so this is easier and more convenient for them. Plus the text program makes this stuff fully trackable, so now I know how much business a certain vendor of mine is getting, and can charge accordingly.”

Remember birthdays, anniversaries and other special dates

duffled — Fri, 27 Mar 2009 22:39:25 +0000

Give your marketing a personal touch by using the Birthday feature. This feature keeps you connected with customers regularly on their special date.
One of the best parts of this feature is that it takes minimal effort to maintain it. Just set the message, activate it. and you’re done. Note that this feature can be used for other special dates too, like weddings and anniversaries. Just make sure that you have the correct dates for all your customers by following the instructions below.

How to get the special date information from your customers

To help customers get birthday information into your account, go to the “birthdays” section and click on the link at the top right hand side of the page.

Go to the birthdays section and click the link at the top right of the page.

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Contact us if you have any questions here, or from inside your account
duffled.com